Al Jazeera English YouTube
7 min readMar 4, 2022

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Al Jazeera English 2021

Since Al Jazeera English (AJE) created its YouTube channel in 2007, we’ve worked tirelessly to establish it as a premiere global news publisher bringing exclusive interviews, live coverage and analysis from the fields.

By that time, our digital team, started producing organic digital native shows created for social media, focusing on what audiences on digital platforms are looking for. We took into consideration their different ages and genders, giving priority to trending and important global news — and no matter how complex the stories, Al Jazeera English has been there to analyze and break it down for our viewers.

A case in point is our digital native explainer series, Start Here, which has produced numerous viral videos tracking the big news stories from go, analyzing and breaking them down so they are easy to understand.

Start Here, Close Up, Between Us

No matter who or where they are, our audience is always our first commitment. And through our content, we work hard to share their stories, reflect their voices and convey their suffering and breakthroughs to the world.

Most Viewed content in 2021

Most Viewed content in 2021
Most Viewed content in 2021

Channel Review

Subscribers Growth & Channel Performance:

Year after year, we’ve steadily grown our subscribers by optimizing our rapidly growing digital content, and by based on trending stories and by simultaneously publishing our staple global broadcast content centered on global news and current affairs.

As a result, YouTube’s algorithm started recommending our videos more and more. We also took into consideration ranking?? factors, and integrated and published content across the network — broadcast and digital. We always share our wins and channel successes with our community , always setting the bar higher and anticipating future wins.

Geographics:

For the year of 2021, USA was the country with the largest number of our YouTube channel subscribers, with approximately 17.4%. Followed by India, UK, Bangladesh, Philippines, Canada and Pakistan.

Traffic Source:

Based on SEO, our traffic source has changed over the years. Suggested videos that rank first for Start Here are based on optimizing our content and the search has been changed to rank second on our traffic source matrix.

Al Jazeera Digital Series:

Al Jazeera Start Here

Start Here takes big news stories and breaks them down so they’re easy to understand. We know the world’s complicated. The news doesn’t have to be

Start Here Traffic source In 2021:

Al Jazeera Close Up

Original documentaries that tell unique stories of inspiring people around the world.

Al Jazeera Close Up

Between Us

There’s more to every story. Sit down with Al Jazeera’s journalists and hear their experiences bringing you the news.

Between Us

Fly on the Wall

Is a documentary series by award-winning filmmaker Raul Gallego Abellan. We expose how some of the biggest issues of our time have become the new normal. But, should they be?

Fly on the Wall

We Need To Talk

Is Al Jazeera Digital’s flagship interview show that engages newsmakers, politicians, and scholars

We Need To Talk

Al Jazeera Newsfeed

AJNewsfeed Visual stories from Al Jazeera that connect, engage, inform and inspire

Al Jazeera Newsfeed

YouTube Shorts:

This feature, with its different style of content and engagement through YouTube regular videos, helped our channel to build its audience.

YouTube Shorts

YouTube Stories

This feature, with its different style of content and engagement to YouTube regular videos, helped our channel to build up more audience.

Community Tab:

This feature helped us interact with our viewers beyond videos, and gave us an easier way to engage with them often and in between uploads.

We share and celebrate our wins with our community.

Community Tab

We share and celebrate our wins with our community

🔴 Al Jazeera English | Live

One of the features that we use in our YouTube channel is live stream, it helps us to bring viewers together in real-time to watch broadcasts live news, breaking news, sports, shows, and documentaries, and gives our audience the opportunity to discuss and share their points of view. Moreover, this feature can be an easier way to reach people wherever they are, with the live stream through mobiles, tablets and laptops as an alternative to TV.

Latest News | Al Jazeera English

This playlist is made especially for trending and breaking news, such as ‘Taliban takes over Afghanistan’. We update it regularly depending on the stories that are getting public attention.

Latest News

Breaking News

When a breaking news event warrants an interruption of normal programming on TV, it warrants the same on our YouTube channel — we give it priority and work hard to deliver it to our audience in a timely fashion, taking into consideration credibility and quality. These kinds of videos usually gain a higher number of views comparing to other short-content videos.

Al Jazeera breakdown: Politics, Analysis & Opinion

AJE’s YouTube channel does not only publish news and current affairs — we also give attention to expert opinions, allowing viewers to see each news item through different angles. Experts provide a variety of opinions and analyses that allow our audience to dive deep on the big issues.

Al Jazeera Documentaries

Long-form documentaries that reflect important stories can provide an opportunity to understand and connect with the world. Each has the ability to impact a different age group, depending on the story itself, which helps us to attract many viewers and subscribers from different ages and cultures.

Top Playlist & Shows in 2021

Conclusion:

AJE’s YouTube channel is helping bring perspective to a diverse global audience. We do this by showcasing the best of our growing digital native content alongside AJE’s broadcast content. We do this through balanced, accurate reporting and a commitment to quality storytelling that always seeks to elevate the voices of real people where they live. In 2021 we continued doing what we do best, covering a variety of trending stories, from the Taliban’s takeover of Afghanistan to the Suez Canal blockage and the Israeli army’s missile bombardment of Gaza. many other important news. The number of subscribers in our channel is growing year after AJE year, and currently we have about 8.5 million subscribers, with 2M new subscribers in the last year alone.

AJE’s YouTube channel went from success to success in 2021 / and our inroads into digital storytelling have only just begun.

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